The Dodge Challenger has been a common brand name in households across the country for well over half a century. The first generation of Challengers were not the muscle cars that we know today, but rather a limited release model carrying the name “Challenger,” which was only offered in silver and was based upon the existing Dodge Cornet with many of its features.
The limited release was designed to attract potential car buyers to Dodge and Chrysler dealerships who wanted the most features at the best value.
After this limited release, Dodge did not use the Challenger name again until the release of the 1970 Challenger. At that time, Chrysler was looking to expand its presence in the pony car market that was sweeping the country and compete against the likes of Chevy’s Camaro and Ford’s Mustang.
Chrysler already was selling the Plymouth Barracuda, but the company wanted a muscle car with more features to go against Ford’s Mercury Cougar and Pontiac’s Firebird.
The second generation of Challengers lasted until the release of the 1974 model year. With the looming energy crisis in the 1970s and hard times at Chrysler, the company needed to rebrand itself, so it shifted its focus to developing more fuel efficient and economy vehicles. With the development of its new branding strategy, Chrysler did develop and release the third generation of the Dodge Challenger.
Yet, when this model was released in 1978, it was not the muscle car of the previous generation. Rather, it was a subcompact model. Even though it had lost its sportiness of the previous generation, it was well-received, by people looking to conserve fuel, and the optional Hemi engine for the 4-cylinder was a plus. The last model year for this generation was in 1983 when, again, Chrysler was shifting its focus.
Challenger enthusiasts would have to wait until 2008 for the return of the Challenger, and this time Dodge was releasing the fourth generation as a muscle car once again. Since being reborn, the Challenger has continued to give its customers several different options, packages, and variations to choose from.
For the 2015 and 2016 model years, Dodge has offered the Challenger SRT Hellcat, which is the current top model in the Challenger line. Chrysler built the Hellcat to further reinforce the performance of the Challenger. The Dodge Demon is just the next extension of its top-of-the-line performance vehicles, and it will be hitting the showroom floors of dealerships as a 2018 model sometime this fall.
The Demon is going to be a limited edition model with only a total of 3,300 to be built. While Chrysler has not released a final price tag for the Demon, prices are expected to be somewhat more than the price tag of the Hellcat, yet still fall under $100,000.
If you are interested in owning a Demon in Indiana, now is the time to stop by Community Chrysler Dodge Jeep RAM of Martinsville or call us at 765-342-5000 to preorder one today or to check out other current Challenger models.